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Have you downloaded The Lost Blueprint yet?
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FOUR HOUR ENTREPRENEUR #2
March 3, 2009
Inside this issue:
Choosing a Market
Plus:
Product Launch Sniping
Tully Traffic Tip #129
Are you a newbie?
Reader Q & A
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My recommended testing software:
Affiliate Prophet
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“An inventor fails 999 times,
and if he succeeds once, he’s in.
He treats his failures simply
as practice shots.”
- Charles Franklin Kettering
Allow me to predict your future…
You are going to fail.
Yes, YOU, reading this right now, are going to fail.
Maybe you’ll pour blood sweat and tears into a product and
no one buys it.
Maybe you’ll write a “killer” salesletter and the sales will
trickle in so slowly you’ll think your website is broken.
Or maybe you’ll find the perfect niche and the perfect product,
where others are making millions, and you won’t be able to make
one red cent no matter what you do.
Want to know how I know this?
Because it happens to all of us!
Doesn’t matter how carefully you plan, how much research you do,
or how sure you are that THIS is “the” thing for you… at some
stage you are going to fail.
And it’s most likely to to happen more often when you’re just
getting started in business. So… why waste time planning and
“figuring it all out” when you’re probably going to fail anyway?
You may as well just try something and start failing, right?
I mean, if it’s going to happen anyway, why not just get it over
and done with so you can get to succeeding sooner?
Fail fast and move on.
This is some of the best advice I’ve ever gotten.
But a lot of people have a hard time coming to terms with it.
It’s no wonder, we’re conditioned from a very young age — all
throughout our school years — that failing is bad.
Better to play it safe and “pass” than risk anything for a greater
glory… heaven forbid you should fail!
Only problem is, when it comes to being an entrepreneur this kind
of thinking will cripple you.
If you’re not prepared to fail on an almost daily basis… if
you can’t stand friends and family throwing “I told you so” and
stomping on your dreams every time something doesn’t work out as
you planned … then maybe you’re not cut out for this life.
Nothing wrong with that. It’s not for everyone.
But if you DO want to make it as an entrepreneur then you’re going
to have to come to terms with failing. The more you fail the more
you succeed.
As Michael Jordan said:
“I’ve missed more than 9000 shots in my career. I’ve lost almost
300 games. 26 times, I’ve been trusted to take the game winning
shot and missed. I’ve failed over and over and over again in my
life. And that is why I succeed.
You fail — you learn — you grow. And THEN you succeed.
So when it comes to choosing a market, don’t over think it.
I gave you a list of 46 markets in The Lost Blueprint. Pick one.
Figure it out as you go. You might fail, you might not. Either
way you’ll be further ahead than the other guy still thinking
about which market to go in.
Don’t know anything about any of those markets? Here’s my super-
secret system for becoming a niche expert in 7 days…
Read the top 3 books in the niche. Boom. Instant expert. You now
know more than 99% of people in the niche. (Including most of
the people marketing products!)
Can’t decide between different markets?
Here are a few more things to look for:
Backend potential — What else can you sell to this market after
the initial sale? Preferably I want $1000+ items I can promote.
(Home study courses, seminars, boot camps etc.)
Passion — Passionate people are emotional. People buy based
on emotion. The more passionate the market, the easier it is
to sell to them.
Affinity — Do I have any interest in the market? Am I a buyer
in the market? Do I know other people in the market? All of
these are optional, but they do make it easier to break into
the market.
Not sure what you could sell to those markets?
Get in the niche forums and see what’s already selling.
Get on other peoples lists and see what they’re pushing.
Become a BUYER in the market.
It only takes a few days to get the pulse of any market.
Still looking for your “perfect” niche market?
Guess what — most people never find the “perfect” market for
them — but you’d be surprised how interested you get when the
money starts flowing.
So pick one of the broad markets I gave you. See what else is
selling in the market. Get a low-risk offer online. (A short 3
to 5 page report is all you need.) Drive traffic and promote
affiliate products.
If you fail, great! Figure out why and try something else.
Remember what I said the The Lost Blueprint — “I guarantee, the
people who read this report and then immediately choose a market,
get a low-risk offer online, and start driving traffic to it will
make 100 times more this year than those who think about it, buy
products about it or learn more about it.”
It’s time to stop thinking and take action.
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