First of all the idea of making such survey to the people from the list is awesome! Also, especially for those who begin in internet marketing it can be a great motivator to know that it really needs time, effort, investments to build on online business and it’s not just a quick way to be rich overnight:).

On the other hand, for those who stick with it, it’s only the matter of the time to be rewarded and it can be read from your survey results as well.

Here is to perseverance, optimism and great value in everything we do!!!!

Greetings
Justyna

I agree with Steve that the big issues are “Execution and Implementation” and any process that would help make this easy for willing implementers would be a life-line for the majority of struggling Internet Marketers.

Thanks again Kyle for yet another great piece.

This is really helpful information because it confirms what I’ve been seeing with my own list.

I also get emails (from my subscribers) telling me that they spend too much time learning and opening emails, plus many people seem to buy resell products then have no idea how to get them up on a website and get traffic to them. This further confirms the majority (no income online group) is having these same issues.

Thanks for sharing your results!

You know, when it comes to peoples success it’s the old 80/20 rule… short of doing the work for them it almost doesn’t matter what your product is or how it works, 80% (or more) of people are still going to fail for whatever reason.

I’ve written copy for people and they NEVER got around to getting it up on their website. I’ve seen people pay $97 a month for a service-based membership and never use it. I know people who own every $2000 course that has been released in the past 3 years and they still haven’t got a single website online.

Outside of “done-for-you” services and small group or 1-on-1 coaching programs I doubt there are any products that were sold in any significant quantities that have success rates above 20%.

But I think you’re spot on about the implementation gap, I don’t think many product creators in the IM niche have any idea just how much help their customers really need to get a project off the ground.

Once you’ve been in the business for a few years you take for granted all the little skills you’ve learned — even simple things like setting up a domain/hosting and uploading files via FTP — that can completely halt a newbies progress… not to mention all the high level marketing and strategic skills that take years to master.

There is a HUGE need for products that combine high-level strategies with bare-bones, step-by-step walk-through’s showing how to execute.

Cheers
Kyle

Great survey and generous of you to share the results with us. Thanks!

What I find most interesting is the overall percentage of folks really not making $5k/mo. or more apparently.

Fact is, without my personal services (copywriting, web-design, coaching, etc.) I’d likely not be there either… at least not consistently. Its challenging, both online and offline, to get passed ‘being the business’ and move into the ‘owning the business’ model.

One thing these numbers you’ve so kindly shared hint at is a strong confirmation that many of the gurus aren’t telling us the truth about how many of their students are actually making real life-style incomes after buying their $2000 BIG product launch products.

What I find is missing most, are two things: Execution and Implementation. Not due to a lack of desire on the part of entrepreneurs trying to make it online – not due to a lack of information (for sure), but due to a serious gap in the ‘here it is now go read it, watch it, listen to it, and do it’ products out there and real help and resources getting things done.

It would be like telling one of your brick and mortar clients ‘hey, go add an optin box to your website, set up your autoresponder, load it with quality messages, and automatically follow up with your clients!’ — then, charging them $500 for the advice and leaving them scratching their heads wondering what to do next or where to start (or even trying to figure out what you just told them!).

Figure out how to close this gap for your target audience… and you will see the numbers in your survey change… for the better.

Just my $.02.

Keep up the great work Kyle… always a pleasure to read your material and learn from you.

I’m one of the newbies in the lower end of the $1 – $1000. I’ve made $106 in one year thru affiliate marketing.

Ironically, one year ago just before I bought my first domain and redirected it to my affiliate link for a product I’m selling, I realized I needed to pick ONE niche, pick ONE product and implement ONE marketing/traffic strategy. In a word, FOCUS…

If I hadn’t done that I’d still be in the $0 zone.

Now the challenge is hitting the $1000 mark.

Looking forward to seeing how you plan to use the data you’ve collected.

All the best,

Tuli

So your income and struggle list is spot on

What I love about IM is that the costs to start up in a solid way are usually a LOT lower than they are to start an offline business. The hours can be so much better too.