*****************************************************************
Thanks for being a subscriber!
*************************************************************
FOUR HOUR ENTREPRENEUR #3
March 10, 2009
Inside this issue:
Creating high-quality info products
in 48 hours or less.
Plus:
Tully Traffic Tip #12
Competition Winner
Reader Q & A
*************************************************************
Thanks for being a subscriber!
*****************************************************************
“Success is a science;
if you have the conditions,
you get the result.”
- Oscar Wilde
Let’s talk about creating info products.
But not just any old junk.
High-quality products you’ll be proud to profit from.
Products that help people, establish you as an expert, and make
your customers want to buy everything you put out.
Products you can sell for $10 – $97 (or more), give away to
build your list, distribute to promote your launch, or use as a
bonus in a product launch sniping campaign.
And let’s talk about products you can create in less than 2 days.
Sound impossible?
Well, my system can let you do all of this and more…
Imagine… entering any new market you choose… creating a
top-of-the-line information product… and making your first
sales… all within 48 hours.
This is the power of systemized product creation!
Here’s the bottom line:
The ability to create info products is a cash-generating skill.
The faster you create them, the more money you make.
The higher quality they are, the more repeat sales you get.
Beginning to sound like a skill you want to master?
Great! Let’s take a look at the 48 hour info product system…
CREATING HIGH-QUALITY INFO PRODUCTS
IN 48 HOURS OR LESS.
The key to fast info product creation is having a system.
Systems take most of the effort, guesswork and need to be
“creative” out of the equation and give you a simple set of
steps to follow.
You follow the proven steps, you get the proven result.
My own system is based on Jason Fladlien’s excellent “Instant
Product Creation System”.
I’ve used this system to create all my recent products including:
$10 reports such as The Lost Blueprint
$97 video courses like Overnight Membership Site
Even my $497 Consulting Tycoon home study course
(And that’s just in the IM niche, the system works just as
effectively in every single market I’ve applied it to.)
Each time I use the system, not only does it make me a lot of
money, but people love my products and are able to apply the
information in them.
At the core of the system is an outline that forces you to
create quality products, and allows you to do it very quickly.
Here’s the 20,000 ft view of how it works:
Studies show there are basically 4 learning styles –
Why, What, How, What If.
WHY learners need to know why they should learn what’s in your
product otherwise they will never even consume it, let alone
take action on it.
WHAT learners want to know step-by-step what they need to do to
get results.
HOW learners need more hands on help such as exercises and
“here’s what do do when X happens” advice.
WHAT IF learners want to see the big picture before they get
started.
We all learn using a combination of these styles.
If your products do not cater to each of these learning styles
then certain people will not “get” your product — refunds will
skyrocket and repeat purchases will plummet.
The good news is this gives us the perfect outline for any
information product:
WHY
WHAT
HOW
WHAT IF
You’ll notice all of my products follow this same general
formula — I tell you WHY you need to know this, show you WHAT
to do, tell you HOW to overcome obstacles, then show you WHAT
you can expect IF you follow the steps. It works like magic.
Then it’s simply a matter of filling in each section with the
appropriate information.
(Jason makes this super-simple by showing you exactly what to
include in each section — it makes creating info products
paint-by-numbers simple.)
For a short report or brief video you could use the WWHW formula
to outline your entire product — in fact, I’m doing this right
now in this very article!
For a longer ebook or more involved video you would use WWHW
to outline each chapter of your product. For example, each
video in my Overnight Membership Site course uses it’s own WWHW.
Using this system I can…
Write a 20-page report in a single day.
Outline and script a video in a matter of hours.
Create entire products in less than 2 days.
And contrary to popular belief, I’m NOT a “natural” writer.
I almost failed English in high school.
Until a few months ago (well into my career as a copywriter) I
didn’t even like writing — I never knew where to start, wasn’t
sure if I’d made all my points, and could never tell if what I
was writing was any good.
Now I find writing MUCH easier. Product creation is a snap.
And I put it down to two things — practice, and Jason’s system.
Obviously there’s a lot more to the system than just an outline.
Mindset, understanding, strategy, procrastination killers…
The outline is a great place to start but there are many more
pieces of the puzzle.
In fact, I’ve added many of my own twists and techniques to
simplify things even more, and make creating high-quality
products faster 
This article is just a taste of what you get
in the free Four Hour Entrepreneur newsletter.
Subscribe now and for 5 minutes each week this free newsletter will reveal how YOU can finally live the Internet lifestyle... as well as these articles you get extra traffic tips, insider-only bonuses, reader Q & A, and lots more content not available on the blog.
Get the next issue ==>
{ 1 comment… read it below or add one }
Hi Kyle,
This is really valuable information. I’d learned about the “why, what, how, what if” formula previously for face-to-face training, but hadn’t made this connection with my IM work for some reason. Thanks for joining those dots for me. It is definitely powerful stuff.
cheers, Romany