Four Hour Entrepreneur » Four Hour Entrepreneur

Is This The #1 Success Secret?

Kyle — Mon, 14 Dec 2009 21:58:48 +0000

Today I started the first 1-on-1 coaching calls for my new Inner Circle Mastermind members.

Been a lot of fun and we’re already seeing breakthroughs.

(Biggest takeaway for most people has been breaking through the clutter and getting clear on what they have to do to get where they wanna go.)

And the group call this Wednesday evening where I reveal my productivity systems is going to blow some socks off

Anyway, right now I want to share with you the first piece of the puzzle you need to become successful online.

Mastering this “success secret” has made a MASSIVE impact on my business. It’s been instrumental in the results of every super-successful person I’ve ever met. And it has the power to make an instant impact on your own cash-flow.

Wanna know what it is?

Speed of Implementation

So what does that mean? It’s real simple…

In The Lost Blueprint I wrote the following:

The faster you go from learning about something to implementing it in your business, the faster and easier you will make money.

That’s all there is to it — learn something then immediately take action.

Of course, it’s easier said than done. There are a million reasons why you can’t take action just yet… you’ve never done it before, aren’t qualified, don’t know everything…

Guess what? You’ve never done it till you’ve done it. You’re never qualified till you’ve done it. And you’ll never know anything until you’ve done it.

So in the words of Nike… Just Do It!

You’ll learn more (and make a hell of a lot more money) implementing an idea badly than you ever will intellectualizing to perfection.

And you can always improve something once you’ve started. (You’ll often find you did a good enough job the first time, never touch it again and begin to wonder what you were so worried about.)

Remember: Excuses don’t make cash. Everything can be improved. And money likes speed.

Talk soon

Kyle

P.S. If you’re serious about making 2010 your best year yet — and are ready to make the leap to the next level — then there may still be time to get into the Inner Circle Mastermind.

As of right now we have 5 people in the group. I can take 10 MAX. Our first group call is on Dec 16 and we officially kick things into high gear the first week of January.

If you’re not quite satisfied with your results then please get in touch with me right here ASAP. I’ll get on the phone with you to see if the group is right for you.

5 Interesting Posts

Internet Marketing Outsourcing

Kyle — Mon, 02 Nov 2009 01:20:38 +0000

One thing that came out of my Internet Marketing Survey Results was people at all levels are overwhelmed in one way or another.

Content creation, customer service, traffic generation, technical wizardry… there’s just so much stuff to do to keep your business going that it’s very easy to let things things slip.

Of course I’ve been through similar struggles to many of you, and that’s why the best thing I did in my business this year was to start outsourcing properly — not just hiring people for one-off tasks, but as full time employees who work 100% on MY business.

I’ve just put on my second full-time employee from the Philippines and thought I’d share a few things I’ve learned along the way.

First, if you’re making even a small profit and are not outsourcing you don’t know what you’re missing!

There are a billion things to do in this business and many of them are relatively boring, repetitive tasks that you — the company owner — really shouldn’t be doing.

You should be spending your time on high value activities.

E.g. In my business I focus my time on developing relationships, copywriting, content/curriculum/sales process design, strategic planning, presentation delivery, consulting… and not much else.

(Frankly even that is too much, but I’m working on handing off some of these tasks as well.)

You can hire full-time employees from the Philippines for about $200 – $400 a month — I’m paying $350 for my latest recruit and she has a Bachelor of Science in Business Administration (more educated than me!) and speaks/writes English like a native.

Why the Philippines?

They have a culture of working hard and being honorable, they are very well educated and most speak decent if not good English, and apparently they don’t have credit cards, so it’s difficult for them to rip you off even if they wanted to.

I’ve hired from oDesk and BestJobs.ph and I MUCH prefer who I found on BJ — they tend to have better skill sets, better experience, and better rates.

(I don’t think you can sign up directly at BestJobs.ph, I got in there through my subscription to ReplaceMyself — make sure you check out the free audio on the homepage because it gives away a lot of great outsourcing info.)

Some of the things I’m outsourcing include:

Content Creation

Article writing, “spinning” and distribution
Ebook writing
Info product creation

Website Traffic Generation

Article distribution and posting
Forum posting
Blog commenting
Building back links
Search engine optimization
Pay per click campaign management
Video marketing
Social networking

Website Installation & Maintenance

Installing WordPress blogs
Keeping WordPress blogs and associated plugins up to date
Moderating blog comments

Customer Service

Monitoring & responding to customer service enquiries via email

Research

Using Google, Market Samurai and other software programs.

(Some of these are in full-swing and others I’m taking baby steps and slowly handing things off.)

A couple of tips:

1. In most cases you want to hire people based heavily on their English skills. You can teach anyone how to do specific tasks, but teaching English is a LOT harder.

2. Hire slow, fire fast. Contact at least 3 different people before you hire anyone. Pit them against each other with a moderately difficult task and see who does the best job. And don’t be afraid to fire someone quickly if they’re not fitting in.

3. Hire full-time rather than part-time if you can. You want them working only for you and focusing ALL their time on your business. You want everything you teach them benefiting YOU.

4. Don’t expect them to know everything you know. You will have to train them. I’m using a combination of the training materials John gives you as a member of ReplaceMyself and my own stuff.

This is a blessing in disguise because it forces you to systemise, document and streamline your own processes. I bet you’d be surprised how much in your business is done completely haphazardly, I know I was!

First time is a pain but once it’s done, it’s done. You can then get other people up to speed very quickly.

5. I use DeskAway to manage my team. I think it’s free for up to 5 users. I have all my projects and associated training setup in here so getting a new employee up and running involves little more than giving them access to DeskAway and assigning a project to them.

As my recent IM survey showed, it’s very easy to become overwhelmed with all the “stuff” you have to do in your business, so look to outsource sooner rather than later.

5 Interesting Posts

How To Get More Time

Kyle — Sat, 20 Jun 2009 08:06:47 +0000

In this special video issue:

The real secret to making the 80/20 rule work for you
How to work less and get more done
Why being efficient is costing you time and money
What never to do in the morning
How to use “dead” time to get more done
How to get 151 extra hours every month

Hit me up with a comment and let me know what you think.

How To Overcome Procrastination, Part 2

Kyle — Sat, 06 Jun 2009 01:48:15 +0000

FOUR HOUR ENTREPRENEUR #7

“Habits…the only reason they persist
is that they are offering some satisfaction…
You allow them to persist by not seeking any other,
better form of satisfying the same needs.
Every habit, good or bad, is acquired and learned
in the same way – by finding that it is a means of
satisfaction.”

- Juliene Berk

Hey there, it’s been a few weeks since the last issue and as
you may have noticed, a LOT has changed…

We’ve got a new website, new newsletter format and a new
publishing schedule — all designed so you can consume each
issue faster and easier than before.

Once you’ve read this issue hit me up on the blog with your
thoughts — I’ve got a copy of Mark Joyner’s “The Irresistible
Offer” for one lucky commenter.

OK let’s get started…

Last issue we were talking about the “big picture” things you
can do to overcome procrastination — having a clear vision,
building your confidence, and focusing on your core strengths.

Today I want to share some easy, practical, every day things
you can do to help keep you focused.

How to Overcome Procrastination – Day-to-Day Tips

1. Install RescueTime – http://www.rescuetime.com/

RescueTime — a free software app for Windows and Mac — monitors
which applications and websites you use.

At the end of the week it will give you a report showing your
efficiency, the average user’s efficiency, how many goals you
reached, and which sites/apps you spent the most time on.

Just knowing you’re being “watched” is a good motivator to focus
on productive activities — and the weekly score gives you a
target to aim for, each week trying to beat your score from
the previous week.

It’s an eye-opener to see the first week’s report and realize
how much time you really waste on things like email, forums and
instant messaging… sometime that’s all the “push” you need to
regain your focus.

2. Plan Your Day

When it’s work time, you need to be working, not thinking about
what to do.

(Separating work time and planning time is one of the keys to
peak productivity. And I’ve personally found the “need” to plan
one of my own procrastination triggers. The more you can separate
these activities the better.)

Each night I’ll write down 3-5 things I want to accomplish the
next day — these are my high-value activities for the day.

My ONLY goal for that day is to cross off each of those items.

Anything else that pops up — support issues, new opportunities, small fires etc — gets noted down and dealt with only after
my daily tasks are completed.

It’s a great feeling to cross off each item, and while 3-5 things
a day might not sound a lot you’re talking about well over 1000
high-value activities completed each year!

3. Use a Timer

This is a tip I picked up from the legendary copywriter Eugene
Schwartz. It’s had by far the biggest impact on my productivity
than anything else I’ve ever tried.

Eugene used to set a timer for 33:33, and during that time the
only thing he allowed himself to do was write.

No checking email… no getting a cup of coffee… no tidying
the desk… nothing but writing.

He would do just 4 of these 33:33 sessions each day.

And he got more done each day, in a little over 2 hours, than
most people did in an entire 8 hour day.

I like to set my timer for 45 minutes and and will do one
“session” for each of my 3-5 daily activities. It’s usually more
than enough time to make significant progress each day.

4. Unplug the Internet

Seriously, unplug the Internet!

Forums, email, youtube, instant messaging… they’re all
just a click away and unless you have amazing self-control
they’re almost impossible to ignore for any length of time.

Every time your brain is faced with an even slightly difficult
task it quickly looks for something easier to deal with — and
the Internet is like a playground for your brain… everything
is fun and there are few challenges.

Unplug the Internet during your peak performance times to
completely eliminate it as an option.

5. Develop New Habits

If procrastination has become a habit then you simply need to
replace it with a new and more productive habit.

How do you do this?

First you need to identify those times when you procrastinate –
catch yourself in the act and figure out what the “trigger” was.

What was the task you were about to do?

What was the decision you had to make?

What was it that caused you anxiety?

Note the trigger down.

Note it down each time it happens.

(The more aware you become of what triggers you to procrastinate,
the easier you’ll find it is to break the habit.)

When you catch yourself about to procrastinate, start
disciplining yourself.

Get back to basics and focus on making small consistent
incremental improvements, right away…

… set a timer and don’t get up until you’ve completed one of
your daily tasks…

… re-read your goals and get inspired — remember why you’re
doing this and what’s at stake…

… reward yourself if you can immediately focus on the task at
hand.

Each time you do this you re-enforce good habits.

Don’t focus on trying to be productive.

Don’t focus on trying to avoid procrastination.

Just focus on developing GOOD new habits.

They will naturally replace the bad habits and you’ll
automatically become more productive.

Now, by themselves, each of these tips might only be a small step
towards overcoming procrastination and becoming super-productive.

But if you use them together — and do it consistently — I
guarantee the combined effect will have a dramatic impact on
your business.

I’d love to hear your thoughts, hit me up with a comment below.

I’ve got a copy of Mark Joyner’s “The Irresistible Offer” for one lucky commenter.

Talk soon
Kyle

How To Overcome Procrastination, Part 1

Kyle — Tue, 28 Apr 2009 04:10:43 +0000

*****************************************************************
Digital Product Security & Delivery. Membership Site Management.
Affiliate Programs. JV Partners. Instant Paypal Payments.
Try Rapid Action Profits Today.
*************************************************************

FOUR HOUR ENTREPRENEUR #6
April 28, 2009

Inside this issue:

How To Overcome Procrastination,
Part 1

Plus:
Your First Online Sale?
FREE Download – “The 6-Figure List”
Tully Traffic Tip #193

*************************************************************
Follow me on Twitter:
http://TwitterKyle.com
*****************************************************************

“Anyone can do any amount of work,
provided it isn’t the work he is supposed
to be doing at that moment.”

- Robert Benchley

First up I want to say I’m a terrible procrastinator.

(You know you’re in trouble when you’re procrastinating on
writing an article about overcoming procrastination!)

Without the tactics I’m about to reveal to you my work hours
are quickly consumed with reading books, browsing forums,
playing Mario Kart, and watching the NHL.

Which is all good fun, but it sure doesn’t bring in any money.

Fact is, procrastination effects all of us.

Some people more than others.

Some days worse than others.

But no one is 100% focused on their most high-value activities
100% of the time. It’s impossible.

And frankly I’m not entirely sure you can completely eliminate
procrastination.

I know I haven’t.

But the good news is procrastination is largely habitual — you
either have good habits or bad habits which CAN be changed.

And by using a combination of big picture ideas and practical
day-to-day processes I have learned to dramatically reduce my
procrastination habits and become rather productive despite
myself.

This week I’m going to talk about the big picture stuff, because
if you don’t get it right then nothing else matters, and next
week I’ll share my practical day-to-day tips.

HOW TO OVERCOME PROCRASTINATION – THE BIG PICTURE

1. HAVE A CLEAR VISION

What’s the “big idea” that drives your business?

Why do you get up in the morning?

What are you going to achieve?

The clearer your vision of what you are doing and why you are
doing it, the easier you’ll find it to stay focused for extended
periods of time.

(The overriding vision for my business is to help entrepreneurs
and small business owners realize their full potential, make more
money in less time, and live the “Internet lifestyle”. THAT gets
me excited!)

If you’re just chasing some vague dream of “making money” then
it’s easy to put a task off for an hour… then a day…
before you know it weeks have passed and you still haven’t
gotten any real work done.

Why? Because if you’re not excited about what you do and where
you’re heading then you can easily rationalize an excuse to
put tasks off until tomorrow… and tomorrow never comes.

In my Consulting Tycoon coaching program one of the first things
I get people to do is complete a 1-page business plan. And the
first step in the plan is to create the vision for your business.

Who will you serve? What will you offer? Why do you exist?

(This simple exercise is powerful — one student credits it as
one of the key drivers in him making $45,000 in the first 3
months of this year… right in the middle of the recession.)

Right now, create a vision for your own business that inspires
you. It will be one of the most valuable exercises you ever do.

2. BUILD YOUR CONFIDENCE

Do you know what you’re doing?

What if you mess up and get it wrong?

How confident are you?

According to Wikipedia, “procrastination is a mechanism for
coping with the anxiety associated with starting or completing
any task or decision.”

This anxiety has many sources, but from my experience a lack
of confidence is one of the main ones — you rarely feel
anxious about something you’re confident with, do you?

And considering how big the learning curve is in IM there is
ALWAYS something we’re not confident with.

It could be a new skill you’ve just learned, not knowing if
you’re “doing it right”, or just the thought of putting your
stuff “out there” and facing the possibility of criticism.

Whatever it is, if you don’t build your confidence and learn
to manage this anxiety you will always resort to procrastination
instead of getting productive work done.

The tricky part is you have to build your confidence in things
you don’t have experience with… your confidence must come
from a place deep inside you, not just from experience.

(If you relied solely on gaining confidence from experience
it would take a lifetime to become confident in everything
there is to learn about Internet marketing.)

If you think your confidence levels may be causing you to
procrastinate then I highly recommend Kent Sayre’s book
“Unstoppable Confidence“.

3. FOCUS ON YOUR CORE STRENGTHS

What are the highest value activities you do in your business
that you enjoy doing?

It could be seeking out joint ventures… creating top-notch
websites and autoresponders… getting first-page search engine
rankings for your clients… striking up conversations (and
deals) with business owners… writing copy… or just about
anything else.

(Mine are strategic planning, copywriting, curriculum design,
and presentation delivery.)

Whatever yours are, focus at least 80% of your time on them!

Not only will this help you avoid procrastinating (you don’t
put off tasks you actually enjoy doing) but it’s a much more
valuable use of your time.

e.g. I think it’s crazy that people will agonize for weeks
trying to learn graphic design, just to create a simple header
graphic for their website, when you can outsource that task
for less than $100 and focus on high value activities (such as
creating joint ventures) that actually make you money.

Besides, this is your business and it should be fun! There’s not
enough time in the world to be wasting it on activities you
don’t enjoy.

Work on implementing these three ideas into your business and
you should start to notice procrastination becoming less of an
issue for you.

Next week I’ll share with you some of the practical things I do
every single day to make me about as productive as I think I can
be.

Got a question or want to add something? Hit me up with a comment:

This article is just a taste of what you get
in the free Four Hour Entrepreneur newsletter.

Subscribe now and for 5 minutes each week this free newsletter will reveal how YOU can finally live the Internet lifestyle... as well as these articles you get extra traffic tips, insider-only bonuses, reader Q & A, and lots more content not available on the blog.

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3 easy info products you can create today

Kyle — Tue, 14 Apr 2009 04:06:13 +0000

*****************************************************************
I use Rapid Action Profits to deliver my digital products.
*************************************************************

FOUR HOUR ENTREPRENEUR #5
April 14, 2009

Inside this issue:

3 Easy Info Products
You Can Create Today

Plus:
Instant Teleseminar Tip
Tully Traffic Tip #22

*************************************************************
Follow me on Twitter:
http://TwitterKyle.com
*****************************************************************

“Sometimes when learning comes before experience
it doesn’t make sense right away.”

- Richard David Bach

3 EASY INFO PRODUCTS YOU CAN CREATE TODAY

If you’ve never created an info product before, the best advice
I can give you is keep it simple!

It’s tempting to try and tackle a big project right out of the
gate — like a home study course, full-blown membership site, or
100+ page ebook.

After all, that’s how all the “gurus” make money, right?

What you don’t realize is how much time and effort goes into
these kinds of products. Even a product creation expert can
spend weeks (even months) developing a high-ticket product.

When you’re just getting started — when EVERYTHING you do has
a steep learning curve — that timeframe can easily blow out…

… weeks turn into months and months turn into years.

And even then there is no guarantee you’ll sell a single copy.

Don’t make things harder than they need to be.

For your first product, aim for something you can create in a
day or two… a week tops.

Focus on a getting a quick win.

The experience and confidence you gain — not to mention the
list of paying customers — will be worth more than you can
imagine.

Here are 3 of my favorite easy info products:

AUDIO INTERVIEW

This is probably the fastest and easiest product you can create.

Grab an expert in your niche, get them on the phone for an hour
and ask them all the questions your niche wants to know.

(I use my Instant Teleseminar account to record interviews, but
you can also use Skype with the Pamela plugin if you’re on a
budget and don’t mind average quality audio.)

You don’t need to be an expert, don’t need to create the content,
and can have a product completed in a few hours.

Once you’ve got the recording you can sell it as an MP3 download,
use a service such as Kunaki to sell it as a physical CD, get
it transcribed and sell it as an ebook.

You could even use it as an opt-in incentive and market your
expert’s high-ticket products on the back end

One question I get asked quite often is, “do people actually buy ‘interview’ products?”

Check this out…

A brand new product, in a market far removed from the
“make money” niche.

No list. No partners. No “launch”.

$27,000 in 4 days.

Impressive?

You bet!

Did I mention that’s a monthly recurring income stream?

There is serious money to be made with simple interview products,
it all comes down to how they’re positioned and marketed.

PRODUCT PIGGYBACK

Here you take an existing product that’s selling well and create
a complimentary product you can sell to the same market.

For example:

One marketer I know got her start in Internet marketing by
creating a WordPress tutorial ebook. She went full-time
within a few months of releasing it.

Another got his start with XSitePro templates and was doing
$1,000′s per DAY right from day one.

Yet another made more than $30,000 with a WordPress plugin in
his first 2 months.

And a product I created that piggybacked on a hot trend has now
turned into an entire 6-figure business all on it’s own.

You can create products that help users get more from the
original product, like a “how to” guide or instruction manual.

You can create products that extend the original product, such
as tools, templates and plugins.

The beauty of creating a product this way is you KNOW the market
exists — you know there are buyers out there, you know exactly
where they “hang out” online.

And you don’t need to be particularly original or creative
to create these kinds of products. It doesn’t take a genius to
create a “how to” guide for an existing product — you just
go through the product/software one step at a time and note
down what you do as you do it.

The other great thing about these kinds of products is the more
popular the original product becomes, the more popular your
product becomes!

They’re doing all the hard work of marketing and you get to ride
their coattails.

TELESEMINAR

Teleseminars are fast becoming one of my favorite product
creation strategies.

They’re super-fast to setup… have a high perceived value…
can be transcribed, sold as MP3′s or as physical products…
and are perfect for teaching and coaching.

They’re also a lot of fun once you get over the butterflies!

You can get an expert in your niche and do a live Q & A, you
can teach your own material, conduct an interactive coaching
class or simply talk about things your niche are interested in.

You can make money selling access to the original teleseminar,

then package and sell access to the recordings & transcripts.

You can even do free teleseminars and then sell affiliate
products on the call!

(And if you’re nervous about doing a “live” call you can simply
pre-record the call with ONLY you on the line, although
personally I get my best material out when there’s the extra pressure of a few people listening in!)

I use and recommend Instant Teleseminar for all kinds of
audio product creation. Bang-for-buck they can’t be beaten.

As usual, I’d love to hear your feedback on this article.

Hit me up with a comment and have your say…

How to get unlimited product ideas

Kyle — Tue, 24 Mar 2009 03:49:46 +0000

*****************************************************************
Get Rapid Action Profits today.
*************************************************************

FOUR HOUR ENTREPRENEUR #4
March 24, 2009

Inside this issue:

How to Get Unlimited
Product Ideas

Plus:
Tully Traffic Tip #201

*************************************************************
Seriously, Get Rapid Action Profits today.
*****************************************************************

“Small opportunities are often
the beginning of great enterprises.”

- Demosthenes

Man what a week…

You might have noticed there was no issue last Tuesday.

I spent the entire week preparing for a lawsuit against my old
financial adviser — been neck-deep in documents, papers and
never ending legal forms.

To cut a long story short… they made stupid mistakes, sued the
wrong company (one of their creditors), lost, and went
bankrupt… taking millions of investor money with them.

I lost tens of thousands.

And I was one of the lucky ones.

Other people are losing their houses.

I’m young. I can rebuild. But these folks… some of them are
already retired. They have no income. Soon they won’t have a
home.

The lesson?

Be very careful taking on debt. Play nice with your creditors.
Don’t risk what you can’t afford to lose.

Anyway, enough about me. Let’s talk about you.

Last issue we talked about creating info products.

Specifically, using the “Instant Product Creation System” to crank out high-quality products in record time.

Which is great if you already have a topic for your product.

But what if don’t have the foggiest idea about what to create?

How do you come up with an idea for a product?

Let me show you how I do it…

HOW TO GET UNLIMITED PRODUCT IDEAS

Here’s something you might not know:

Not every product you create is going to be a winner.

In fact, probably only 1 in 10 will be a runaway success.

Another 3 in 10 will make money, but they won’t make you rich.

And the other 6? A few will break even, a few will lose money or
take more time to create than they are worth.

These aren’t hard and fast numbers. Some people seem to have the
midas touch and couldn’t make a dud if they tried. But most of
us will see numbers similar to above.

So it stands to reason, the more products you create, the better
your chances of finding that 1 in 10 product that will make
you millions.

And the more products you create, the more front end customers
you get, the more back end sales you make, the more affiliates
you attract… until you’ve got so much momentum that nothing
can stop you.

That’s why the ability to come up with lots of products and
create them FAST is such a valuable skill.

Now let’s take all the guesswork and creativity out of the
picture and make everything step-by-step with a simple system
you can follow.

1. YOUR LIST

If you’ve got a list, survey them. There is no better way to find
out what product to create than to ask the people who are going
to buy it what they want.

You can get a free 100-response survey from SurveyMonkey.com.

The trick is NOT to ask what product they want, but to ask what
problems they are having. Create a product that solves an urgent
problem and it will sell itself.

2. FORUMS

People love to complain. And what better place than forums!

Check out these two resources to find forums in your niche:

http://www.theforumfinder.org/
http://directory.big-boards.com/

Or just type “YOUR NICHE + forum” into Google.

The good news is complaints are often about problems people are
having. Look for problems that come up often or that many people
seem to be having.

Can you create a product that solves those problems?

Often it’s VERY simple to model your own product on an existing
one then simply “fix” whatever people were complaining about.

Most problems people are complaining about can be solved very
easily with a few minutes on Google.

But here’s the thing: most people are REALLY BAD at using Google.

If it doesn’t come up on the first page for the most obvious
search term then they can’t find it. You can take an hour or
two to research a topic other people are either too lazy or
incompetent to research and create a product that hands the
solution to them.

3. TWEAK A PROVEN SELLER

Check out the best seller lists on Amazon, eBay, Paypal etc.

Look at what is already selling and think about how you can
put your own unique twist on it.

Here are a few idea-generators to get you thinking:

Sub-Niche, Rename, Offer, Bonus, Expand, Contract, Combine,
Split, Format, Language, Delivery, Structure, Compliment, Oppose,
Sequel, Prequel

Each of those represents a way you can tweak an existing proven
seller and make it your own.

For example, do you remember “The Secret”?

It was a HUGE huge success.

Search for “The Secret” on Amazon and look at how Rhonda Byrne
tweaked the original idea to generate half a dozen other
products.

There is…

The Secret
The Secret (Extended Edition)
The Secret Daily Teachings
The Secret Gratitude Book
The Secret Soundtrack
El Secreto (The Secret) (Spanish Edition)

Then other people jumped on the “Law of attraction” bandwagon
and came out with products such as:

Law of Attraction: The Science of Attracting More of What You
Want and Less of What You Don’t
The Soulmate Secret: Manifest the Love of Your Life with the Law of Attraction
The Secret Diary: A Personal Workbook for Achieving Health, Wealth and Happiness

All of these leverage the initial success of “The Secret”.

4. USE IDEA TEMPLATES

As a copywriter I have an extensive swipe file of proven
ads — including headlines, openings, guarantees, offers etc –
I can use to get my creative juices flowing.

(I highly suggest you start building a swipe file if you have
not already — more on this in future issues.)

As a product creator I have a swipe file of product names,
article / report titles, and other templates I can use to
quickly generate dozens of product ideas.

For example:

5 Easy Ways to _______
10 Things to Avoid When _______
The 7 Most Important _______ For _______
How _______ Can Get Twice As Much Done In Half the Time
51 Costly Mistakes New _______ Make

Then you simply plug in your niche/topic and away you go.

Follow these 4 steps and coming up with ideas for your next
product won’t be an issue anymore. In fact, you’ll likely
have a new problem — deciding which idea to go with.

My suggestion — go with your gut and make the decision fast.

Let the market tell you which ideas are good and which are not.

Fast info product creation

Kyle — Tue, 10 Mar 2009 03:32:37 +0000

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Thanks for being a subscriber!
*************************************************************

FOUR HOUR ENTREPRENEUR #3
March 10, 2009

Inside this issue:

Creating high-quality info products
in 48 hours or less.

Plus:
Tully Traffic Tip #12
Competition Winner
Reader Q & A

*************************************************************
Thanks for being a subscriber!
*****************************************************************

“Success is a science;
if you have the conditions,
you get the result.”

- Oscar Wilde

Let’s talk about creating info products.

But not just any old junk.

High-quality products you’ll be proud to profit from.

Products that help people, establish you as an expert, and make
your customers want to buy everything you put out.

Products you can sell for $10 – $97 (or more), give away to
build your list, distribute to promote your launch, or use as a
bonus in a product launch sniping campaign.

And let’s talk about products you can create in less than 2 days.

Sound impossible?

Well, my system can let you do all of this and more…

Imagine… entering any new market you choose… creating a
top-of-the-line information product… and making your first
sales… all within 48 hours.

This is the power of systemized product creation!

Here’s the bottom line:

The ability to create info products is a cash-generating skill.

The faster you create them, the more money you make.

The higher quality they are, the more repeat sales you get.

Beginning to sound like a skill you want to master?

Great! Let’s take a look at the 48 hour info product system…

CREATING HIGH-QUALITY INFO PRODUCTS
IN 48 HOURS OR LESS.

The key to fast info product creation is having a system.

Systems take most of the effort, guesswork and need to be
“creative” out of the equation and give you a simple set of
steps to follow.

You follow the proven steps, you get the proven result.

My own system is based on Jason Fladlien’s excellent “Instant
Product Creation System”.

I’ve used this system to create all my recent products including:

$10 reports such as The Lost Blueprint
$97 video courses like Overnight Membership Site
Even my $497 Consulting Tycoon home study course

(And that’s just in the IM niche, the system works just as
effectively in every single market I’ve applied it to.)

Each time I use the system, not only does it make me a lot of
money, but people love my products and are able to apply the
information in them.

At the core of the system is an outline that forces you to
create quality products, and allows you to do it very quickly.

Here’s the 20,000 ft view of how it works:

Studies show there are basically 4 learning styles –

Why, What, How, What If.

WHY learners need to know why they should learn what’s in your
product otherwise they will never even consume it, let alone
take action on it.

WHAT learners want to know step-by-step what they need to do to
get results.

HOW learners need more hands on help such as exercises and
“here’s what do do when X happens” advice.

WHAT IF learners want to see the big picture before they get
started.

We all learn using a combination of these styles.

If your products do not cater to each of these learning styles
then certain people will not “get” your product — refunds will
skyrocket and repeat purchases will plummet.

The good news is this gives us the perfect outline for any
information product:

WHY
WHAT
HOW
WHAT IF

You’ll notice all of my products follow this same general
formula — I tell you WHY you need to know this, show you WHAT
to do, tell you HOW to overcome obstacles, then show you WHAT
you can expect IF you follow the steps. It works like magic.

Then it’s simply a matter of filling in each section with the
appropriate information.

(Jason makes this super-simple by showing you exactly what to
include in each section — it makes creating info products
paint-by-numbers simple.)

For a short report or brief video you could use the WWHW formula
to outline your entire product — in fact, I’m doing this right
now in this very article!

For a longer ebook or more involved video you would use WWHW
to outline each chapter of your product. For example, each
video in my Overnight Membership Site course uses it’s own WWHW.

Using this system I can…

Write a 20-page report in a single day.
Outline and script a video in a matter of hours.
Create entire products in less than 2 days.

And contrary to popular belief, I’m NOT a “natural” writer.

I almost failed English in high school.

Until a few months ago (well into my career as a copywriter) I
didn’t even like writing — I never knew where to start, wasn’t
sure if I’d made all my points, and could never tell if what I
was writing was any good.

Now I find writing MUCH easier. Product creation is a snap.

And I put it down to two things — practice, and Jason’s system.

Obviously there’s a lot more to the system than just an outline.

Mindset, understanding, strategy, procrastination killers…

The outline is a great place to start but there are many more
pieces of the puzzle.

In fact, I’ve added many of my own twists and techniques to
simplify things even more, and make creating high-quality
products faster

Markets, sniping, newbie advice and more

Kyle — Tue, 03 Mar 2009 03:26:51 +0000

*****************************************************************
Have you downloaded The Lost Blueprint yet?
*************************************************************
FOUR HOUR ENTREPRENEUR #2
March 3, 2009

Inside this issue:

Choosing a Market

Plus:
Product Launch Sniping
Tully Traffic Tip #129
Are you a newbie?
Reader Q & A

*************************************************************
My recommended testing software:
Affiliate Prophet
*****************************************************************

“An inventor fails 999 times,
and if he succeeds once, he’s in.
He treats his failures simply
as practice shots.”

- Charles Franklin Kettering

Allow me to predict your future…

You are going to fail.

Yes, YOU, reading this right now, are going to fail.

Maybe you’ll pour blood sweat and tears into a product and
no one buys it.

Maybe you’ll write a “killer” salesletter and the sales will
trickle in so slowly you’ll think your website is broken.

Or maybe you’ll find the perfect niche and the perfect product,
where others are making millions, and you won’t be able to make
one red cent no matter what you do.

Want to know how I know this?

Because it happens to all of us!

Doesn’t matter how carefully you plan, how much research you do,
or how sure you are that THIS is “the” thing for you… at some
stage you are going to fail.

And it’s most likely to to happen more often when you’re just
getting started in business. So… why waste time planning and
“figuring it all out” when you’re probably going to fail anyway?

You may as well just try something and start failing, right?

I mean, if it’s going to happen anyway, why not just get it over
and done with so you can get to succeeding sooner?

Fail fast and move on.

This is some of the best advice I’ve ever gotten.

But a lot of people have a hard time coming to terms with it.

It’s no wonder, we’re conditioned from a very young age — all
throughout our school years — that failing is bad.

Better to play it safe and “pass” than risk anything for a greater
glory… heaven forbid you should fail!

Only problem is, when it comes to being an entrepreneur this kind
of thinking will cripple you.

If you’re not prepared to fail on an almost daily basis… if
you can’t stand friends and family throwing “I told you so” and
stomping on your dreams every time something doesn’t work out as
you planned … then maybe you’re not cut out for this life.

Nothing wrong with that. It’s not for everyone.

But if you DO want to make it as an entrepreneur then you’re going
to have to come to terms with failing. The more you fail the more
you succeed.

As Michael Jordan said:

“I’ve missed more than 9000 shots in my career. I’ve lost almost
300 games. 26 times, I’ve been trusted to take the game winning
shot and missed. I’ve failed over and over and over again in my
life. And that is why I succeed.

You fail — you learn — you grow. And THEN you succeed.

So when it comes to choosing a market, don’t over think it.

I gave you a list of 46 markets in The Lost Blueprint. Pick one.
Figure it out as you go. You might fail, you might not. Either
way you’ll be further ahead than the other guy still thinking
about which market to go in.

Don’t know anything about any of those markets? Here’s my super-
secret system for becoming a niche expert in 7 days…

Read the top 3 books in the niche. Boom. Instant expert. You now
know more than 99% of people in the niche. (Including most of
the people marketing products!)

Can’t decide between different markets?

Here are a few more things to look for:

Backend potential — What else can you sell to this market after
the initial sale? Preferably I want $1000+ items I can promote.
(Home study courses, seminars, boot camps etc.)

Passion — Passionate people are emotional. People buy based
on emotion. The more passionate the market, the easier it is
to sell to them.

Affinity — Do I have any interest in the market? Am I a buyer
in the market? Do I know other people in the market? All of
these are optional, but they do make it easier to break into
the market.

Not sure what you could sell to those markets?

Get in the niche forums and see what’s already selling.

Get on other peoples lists and see what they’re pushing.

Become a BUYER in the market.

It only takes a few days to get the pulse of any market.

Still looking for your “perfect” niche market?

Guess what — most people never find the “perfect” market for
them — but you’d be surprised how interested you get when the
money starts flowing.

So pick one of the broad markets I gave you. See what else is
selling in the market. Get a low-risk offer online. (A short 3
to 5 page report is all you need.) Drive traffic and promote
affiliate products.

If you fail, great! Figure out why and try something else.

Remember what I said the The Lost Blueprint — “I guarantee, the
people who read this report and then immediately choose a market,
get a low-risk offer online, and start driving traffic to it will
make 100 times more this year than those who think about it, buy
products about it or learn more about it.”

It’s time to stop thinking and take action.

The Real (Boring) Secret To Success

Kyle — Tue, 24 Feb 2009 02:39:06 +0000

“Success is the sum of small efforts,
repeated day in and day out…”

- Robert J. Collier

I’ve spoken to a lot of marketers over the years.

Some hugely successful — 6 figures a month.

Some not so much — $0 in ten years. (Seriously.)

If there is one thing all the successful marketers have in
common, that the unsuccessful ones do not, it’s this…

They produce. They focus. They get things done.

And they do it consistently.

Do this for me quickly:

Take out a pen and paper.

Write down all the offers you have in the marketplace — products
for sale, websites promoting affiliate products, squeeze pages
building your opt-in list. Anything “out there” that either makes
you money directly, or builds your list.

Write down all the traffic sources you’re using — PPC, articles,
banner ads, press releases, text links, ezine ads, viral reports,
forum signatures, affiliates, joint ventures. Anything “out
there” actively driving traffic to your offers.

Now… what have you done this month, this week, today, to…
produce offers, get traffic, get affiliates, secure joint venture
partners, and improve your conversions?

How did you go?

The sad truth is most people don’t have a single offer out there.

They’re not actively driving traffic in any consistent manner.

They’re not taking action every single day to improve their business.

They’re not in the game.

Are you?

THE REAL (BORING) SECRET TO SUCCESS

Your ability to focus on a single task, to produce products,
offers, marketing and traffic, to complete projects that grow
your business… and to do it on a consistent basis.

Get in the game and start playing!

Sounds simple enough but less than 5% of people actually do it.

However, make no mistake — it is a skill, it can be learned,
and you’ll actually find it easy if you have a SYSTEM.

No matter how unfocused and unproductive you are now, you’ll be
shocked at how much you can achieve when you’ve got a system
with simple action steps you can follow.

This week I’m going to outline the action steps you need to take
to setup systems for your Internet marketing business.

There is a reason I’m doing this in the very first issue of
Four Hour Entrepreneur — because it’s the single most important
thing you can do to ensure your success!

Nothing is more important than knowing what you’re going to do,
when you’re going to do it, and how it’s going to get done.

Here are your action steps:

1. SET YOUR OUTCOME

What do you want to do?

This should be blindingly obvious but you’d be surprised how
many people have no idea what they actually want. How can you
ever hope to hit a target if you don’t know what you’re aiming
for?

What niche are you going into? How much money do you want to
make? How long do you want to work each day? What skills do
you need to learn? What tasks are you going to do, and which
will you outsource?

Write this stuff down! Make a commitment and stick to it.

Use the blueprint I show you in The Lost Blueprint to see how
to structure everything and the order in which you should
develop each part of your business.

Remember: Step 1 in the blueprint is to develop a low-risk offer
and start driving traffic to it. That’s it!

2. SCHEDULE YOUR WEEKLY TASKS

What do you need to do?

Once you’ve decided what you want to do, now you’ve got to break
the big goal down into manageable chunks and schedule time each
week to work on them.

For example, my weekly tasks include things such as writing copy,
writing emails, developing info products, testing offers,
generating traffic, networking, recruiting affiliates, and
strategic planning.

You can imagine how easy it is to let any one of these activities
slide for days or even weeks if you don’t have a schedule
reminding you exactly what needs to be done when.

Your task list may be longer or shorter, but the important thing
is each day you are making small efforts on key tasks. And each
week you are making progress towards your desired outcome.

3. SYSTEMIZE YOUR DAILY ACTIVITIES

Knowing exactly what you need to do each day certainly helps
productivity, and many people find just having a daily task
list keeps them “honest” and they get a lot more done each day.

However, if you want to make real productivity breakthroughs you
not only need to know what to do, you need to know HOW to do it.

This is where processes and procedures come into play.

By breaking your tasks down into simple action steps — or
procedures — you simplify their execution, ensure you get
consistent results, and greatly simplify outsourcing.

Having a task laid out in step-by-step format also lets you
quickly spot inefficiencies and bottlenecks so you can improve
the steps and get things done faster or easier in the future.

I’ve got mind maps as well as simple text files (depending on
the complexity of the task) where I outline processes for
everything from writing a salesletter, to creating a report,
setting up an Adwords campaign, writing an email…

… anything I do regularly in my business.

Next time you sit down to do something in your business, ask
yourself if you’ll ever have to do this again. If so, take a
few minutes to write down the steps you take as you’re doing
them.

The time and frustration it saves you in the future will
dramatically improve your efficiency and bottom line results.

4. SUCCESS MAXIMIZERS

A few last minute tips to help you get more done faster:

Separate learning time and action time — set a day or time aside
for learning and figure out what you need to know to complete
your tasks BEFORE it’s action time. Once you’re working you
just want to crank through tasks and not have to lookup “how to”
information. (This is one of the key drivers of impulse buying,
so you’ll save yourself a few bucks as well.)

Trust, but verify — in your business you are the boss and no
one else will tell you what you should be doing. That means
you’ve got to manage yourself. In the corporate world we used
the mantra, “trust, but verify”, which basically means you
leave people up to their own devices but monitor that they’re
doing what they are supposed to.

I use rescuetime.com to verify I’m hitting my productivity
targets and not slacking off too much. You can “tag” websites
and applications to categorize them, and mark them from -2 to
+2 in terms of productivity. So forums might be tagged as -1,
while the text editor you write copy in is +2. It’s not a
perfect system but it gives you a good idea of what you’re up to
and how productive you are.

I also use a Firefox plugin, Leechblock, which stops me from
being able to visit certain websites at certain times of the day.
You can block out forums, email, blogs and news sites etc during
your peak productivity periods to ensure you stay focused.

Finally, there are a few well-known marketers whose online
personas are basically “lazy surfer dudes who slack off, do
no work, and money just falls from the sky”. You know who I’m
talking about.

Be aware these are PERSONAS — they’re designed to attract
and appeal to people who want to make money online, because hey,
we all want to slack off and make money, right?

Make no mistake, these guys work their tails off. If you pay
attention you’ll notice they’ve even let the cat out of the bag
a few times and admit to how much work they do, but it’s
always overshadowed by their “lazy” personas.

Don’t be sucked in by the next “get rich quick” thing just
because it looks easy, at the end of the day there is ALWAYS
work involved.

THE MOST IMPORTANT FHE ISSUE EVER

I’m serious about how important systems, processes and procedures
are to your business — there’s a reason multi-billion dollar
companies like McDonalds and top Internet marketers like
Terry Dean, swear by them… they work like gangbusters!

Take 15 minutes right now to complete each of the action steps
in this article and I guarantee, if you follow the systems you
create — and improve them as you go — you’ll become more
productive and get more done in 4 hours than most people do in
a week.

Four Hour Entrepreneur » Four Hour Entrepreneur

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